Just Add Interesting Campaign ft in Ad Age

Kernel Season’s Just Add Interesting Campaign ft in Ad Age and Clio’s Ads of the World. Loved working with the team @FamiliarCreatures! Many thanks!

https://www.adweek.com/agencyspy/wednesday-stir-163/181035/

https://www.adsoftheworld.com/campaigns/just-add-interesting

Credits

Client: Sauer Brands
Product: Kernel Season's
Brand Manager: Alina Allen
Social Media Manager: Christina Jarboe
Designer: John Dijulio

Creative Agency: Familiar Creatures
Co-Founder / Creative Director: Justin Bajan
Co-Founder / Creative Director: Dustin Artz
Art Director: T. Scott Major
Brand Director: Kate Luxton
Head of Production: Scott Friske

Directors: Ben Hurst + Dave Thomas
Producer: Erin Malloy

Post Production: Familiar Creatures
Editor: Tiffany Burchard
Colorist: Matthew Schwab
VFX / Flame Artist: Chris Hagen
VFX / 3D: Ryan Musselman

Audio Post: Overcoast Music + Sound
Partner / Head of Post Production: Matt Whitworth
Partner / Executive Producer: Travis Tucker

Media Agency: Lewis Media Partners

Public Relations: Carrie Wick, CWPR

“Miners usually pop out of your couch to grab some popcorn and whistle a tune, right? If it’s for Kernel Season’s flavored popcorn, yes. From Richmond-based creative agency Familiar Creatures comes a quirky, humorous new campaign for the popcorn seasoning brand by Sauer Brands. The “Just Add Interesting” campaign is a rallying cry to never be boring and always add interest to your popcorn and whatever you’re doing while eating that popcorn.”