"Colorist Matthew Schwab played a pivotal role in bringing to life Spotify's Wrapped campaign for Taylor Swift.”

LOS ANGELES — Colorist Matthew Schwab played a pivotal role in bringing to life Spotify's Wrapped campaign for Taylor Swift. The work, which is gaining attention again following Swift's win for Album of the Year at the 66th Grammy Awards and the 2024 kick-off of the international leg of her Eras Tour, saw Schwab's expertise in color grading enhance the visual experience for millions of Swifties worldwide….Drawing inspiration from artists such as Hieronymus Bosch, Andrew Wyeth and Chinese scrolls like Zhang Deduan's "Along the River During the Qingming Festival," Schwab employed his expertise to give the color a painterly, textural feeling, reminiscent of his own experience with oil and watercolor painting. He leveraged tools like Blackmagic Design’s DaVinci Resolve to ensure consistency with the desired look set throughout the production process.

FULL ARTICLE:

https://www.postmagazine.com/Press-Center/Daily-News/2024/Color-Grading-Spotifys-I-Wrapped-I-honors-Taylor.aspx

Many thanks to everyone involved in making this article, all the artists, Flawless Post, and the fantastic Carrie Wick PR!