Don't change your dreams. Change the world. New color grading work for Nike by RPC.
Four new films color graded for Nike on social change around the world.
One great coach.
That’s all it takes to start reversing the physical inactivity trend for kids.
We’d like to introduce you to four global change-makers championing youth and igniting passion for sport. Their stories, part of our Nike Dream Further series, will debut throughout the week here.
Only 1 in 5 kids currently gets the physical activity they need — and girls are moving even less than boys. If things continue on this same trajectory, it’s predicted that by 2030, kids from the U.S. to China and Brazil will be 30% – 50% less active. These kids often face cultural obstacles, gender discrimination and/or financial barriers to accessing play and sport.
Through Made to Play, Nike’s global commitment to getting kids active so they can live healthier, happier and more successful lives, we’re investing in coaches and change-makers like Neide Santos, Lin Meizhen, Rascha Ahmad and the legendary Kobe Bryant to inspire kids to move all around the world.